Our Customers

Since the mid nineties, Thailand has been experiencing a sustained economic and social growth, which is likely to continue for years to come. This developing context has given rise to new social forces and attitudes. The younger generations are trendy, carefree, forward-looking and open to the western way of living and thinking, without forgetting the traditions of their mother country.

The members of the foreign community, the majority of whom are from western countries, have made Thailand their second home, thanks to the friendly and welcoming attitude of its people, to its natural beauty and the constantly warm weather.

The growing intercultural nature of this country has increased the knowledge and understanding of different lifestyles, at the same time producing new demands from customers and consumers. The encounter between foreign habits and the locals’ desire to venture into new market opportunities has encouraged several new ideas concerning the entertainment, fashion, art, food and, of course, the ice-cream sectors. The results of this trend are most evident in the Thai younger generation, who form the majority of the Thai community: they aim at improving their experience and widen their choices, without loosing their own identity.

In this socio-economic scenario, the future development of this business can be easily predicted, at the same time identifying the population segments to be targeted, their needs and expectations.

Thus, the possible target market segments are:

So for example:

• Ice-cream industries offering a variety of packagings, from big tubs to ready-to-eat cups
• Existing companies operating in the production of home-made ice cream in Thailand
• New companies wanting to venture into the ice-cream business
• Hotels and hotel chains, whose chefs, very often Italian, encounter some difficulty in obtaining the necessary high-quality raw materials to cover the ever-increasing demand for diverse products
• Activities managed by local people, who need to respond to the increasing demand for Italian gelato and ice-cream products, but whose cultural background may prevent a full understanding of the “Ice-cream culture” and market.

• Laboratories already producing pastry products for the retail market
• Bakeries wanting to improve their offer with new products
• Well-known Coffee shop chains, wanting to meet the growing demands of customers with new products
• The numerous restaurants, not only Italian, offering a wide choice of refined dishes as well as desserts.